Branding the man: why men are the next frontier in fashion retail

With all the denim available out there, there are few brands that have really stopped me in my tracks. I love my APC jeans (New Standard), but it was when I was living in Hong Kong that I discovered Nobody. The soft hand and awesome finish and wash instantly made them my favorite jean. Full disclosure: I’ve lost about 10 pounds which means that now they no longer fit. Even more full disclosure: While dancing at my +10pound weight, I ripped the ass and had to beg a tailor to fix them. I’m now really Nobody because I can’t wear them anymore.

Not to fear, this Wednesday, ScoopNYC celebrates the launch of Nobody’s Australian Heritage Collection with a special event hosted by Nobody’s Creative Director Wesley Hartwell. Since I’m stuck here in San Francisco right now, it means you’ll just have to go and check to see if they have the black jeans I so desperately want right now.

Don’t forget to RSVP!

What: Nobody celebrates the US men’s launch of their Australian Heritage Collection at Scoop

Date and Time: Wednesday, September 16th 7pm – 10pm
Address: 873 Washington Street (between 13th and 14th Street), NYC
RSVP@scoopnyc.com

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