Branding the man: why men are the next frontier in fashion retail

Barnes and Noble’s 82nd and Broadway store will host a special event on “The New Frontier in Fashion”: A Conversation with Bertrand Pellegrin, author of Branding the Man (Allworth Press), Robert Bryan, author of American Fashion Menswear (Assouline), and Alexander Galan, partner in the fashion collective, Loden Dager.

Bryan was formerly the New York Times’ Men’s Fashion Editor. His new book, American Fashion Menswear, is a beautiful portrait of the best in men’s fashion and how the U.S. has created its own signature and an enduring style all its own. Loden Dager, the fashion collective which has received the coveted Ecco Domani Award, is one of the brightest and most wearable new brands on the market today. Like Spurr, their work combines classic tailoring with unexpected details and global themes. One of the collective’s founders, Alexander Galan, will join the discussion on why now more than ever, men are discovering the power and politics of fashion.

Men: The New Frontier in Fashion with Bertrand Pellegrin, Robert Bryan and Loden Dager’s Alexander Galan.

Wednesday November 04, 2009 7:00 PM

Barnes and Noble

82nd & Broadway

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