Branding the man: why men are the next frontier in fashion retail

(San Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now have another chance to meet your maker. Literally.

On Friday, June 11 – Sunday, June 13, DGC has assembled yet another menu of local merchants and artisans who bring a smile to our face (and empty our wallet) every time we see them. This time the pop up concept will land at 19th and Treat, home of OHIO, a covetable line of made-to-order furniture.

Joining them at this modern-day souk will be local veterans such as AB Fits and Esquivel, purveyors of some of our favorite attire, as well as many NKOTB (New Kids On The Block) like Cause and Effect, Xetum, and Outlier. Clothes, accessories, furniture — all for the modern man. Hello, Heaven. We’re going because there’s no better time to support local merchants and to truly meet the people who have invested so much in creating products they believe in.

So let us all now pray, raise a glass of wine (yes, there will be plenty), and meet our maker.

Meet Your Maker: Well Crafted Men’s Goods and the Artisans That Purvey Them begins on Friday, June 11 from 4 – 9 P.M, continues Saturday, June 12 from 11 – 7 P.M. and ends Sunday, June 13 11 – 6 P.M.To learn more about all of the merchants at the event (over a dozen), go to www.durablegoodsconcern.com.

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